Tradition and Innovation: The New Samocar in Via Pinciana

The Samocar showroom on Via Pinciana in Rome has officially renewed its spaces.
It is the first in the world to reflect Ferrari’s new Corporate Identity.
The showroom confirms itself as a unique location, with Italian design where tradition and innovation come together to offer an exclusive experience to the community.
Our guests will now be able to immerse themselves even more deeply in the Ferrari world, sharing this common passion.
We look forward to welcoming you!